The new law
Back in 2014 the Roads and Transport Authority (RTA) in cooperation with the Dubai police issued a law declaring that all vehicles for rent must be equipped with GPS tracking devices. The purpose of this law was to increase road safety and monitor driver behaviour. It also had to help the Dubai police to work on preventing vehicle thefts and to sort vehicle accidents out.
The new law implied meant that tens of thousands of vehicles suddenly needed to be equipped with a GPS tracking devices and all rental companies got a new headache – what provider and GPS tracking device to choose? Deadline was approaching and everybody rushed to look for solutions fast because missing the deadline meant huge fines for car rental companies.